Why ‘Do more with less’ Is NOT a circular design principle
Why “do more with less” is a linear efficiency rule, not circular design. True circularity requires lifecycle thinking, reuse, adaptability, and refusing waste. Read more
News from Sweco Luxembourg
Stay up to date with the latest news, projects, and innovations from Sweco Luxembourg.
On this page, we share the highlights of our company: ongoing flagship projects, technological advances, sustainable initiatives, and the commitment of our experts to shaping a more resilient future.
Read our news and press releases below. For updates about the Sweco Group, please visit www.swecogroup.com/news-and-press-releases.
When ‘Circular’ becomes Greenwash
Why vague “circular” claims lead to greenwashing and why Circular Economy 2.0 needs clear metrics, transparency, and data to truly cut virgin material use. Read more
From Kilograms to Circularity
Why circular economy needs measurable standards. How PCDS and Circularity Tracker turn circularity from concept into comparable, actionable data. Read more
The Circular Economy Is Not an Impact Scenario. It’s a Design Obligation.
Why circular economy must move from scenarios to design responsibility, with measurable product choices, standardised data, and proof-driven circular design. Read more
Why the simple sales model struggles with sustainability
Why the simple sales model favors short-term growth over sustainability, and how ignoring total cost of ownership and externalities blocks circular value creation. Read more
The Power of Standardization: Lessons from the Shipping Container for the Circular Economy
How standardization unlocked global trade—and why the same principle is key to scaling the circular economy through shared data, ISO standards, and PCDS. Read more
Strategy Games and the Myth of Infinite Growth
Strategy games expose the myth of infinite growth. Why real economies have no reset button and must shift toward circularity, resilience, and well-being. Read more
The Shipping Container of Circularity: How Data Standardisation Will Scale the Circular Economy
Why circular economy won’t scale without data standardisation. Learn how ISO 59040 and CircularTracker make circularity measurable, comparable, and actionable. Read more
Circularity Is Just a Buzzword – Unless You Have This
Circularity stays a buzzword without ISO 59040. Learn how standardised data cuts greenwashing and makes circular economy claims measurable and credible. Read more
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