{"id":6117,"date":"2025-12-23T10:15:24","date_gmt":"2025-12-23T09:15:24","guid":{"rendered":"https:\/\/www.sweco.lu\/?p=6117"},"modified":"2025-12-23T10:27:54","modified_gmt":"2025-12-23T09:27:54","slug":"why-the-simple-sales-model-struggles-with-sustainability","status":"publish","type":"post","link":"https:\/\/www.sweco.lu\/en\/actualites\/autres-en\/why-the-simple-sales-model-struggles-with-sustainability\/","title":{"rendered":"Why the simple sales model struggles with sustainability"},"content":{"rendered":"
\n\t
\n\t\t
\n
\n
\n

Share on: <\/p>\n

<\/div><\/div> <\/div>\n <\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n
\n\t
\n\t
\n\t\t
\n\t\t\t

Why the simple sales model struggles with sustainability<\/h1>\n

\"\"<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n

\n\t
\n\t\t
\n\t\t\t

The way we sell products matters as much as the way we design them. One of the most common revenue models in business\u2014the\u00a0simple sales model\u2014has powered the industrial economy for more than a century. But while it remains effective for growth, it is structurally biased toward short-termism. And in a resource-constrained world, that is becoming a problem.<\/p>\n

The Logic of Simple Sales<\/h2>\n

In the simple sales model, a company manufactures a product in short period of time, sells it once, and immediately transfers both long term\u00a0ownership and responsibility to the customer. Revenue is realized at the moment of sale. For consumables such as food, this approach makes sense: the product is designed to be used up, and responsibility naturally shifts to the consumer. But for durable goods\u2014tools, electronics, furniture\u2014the logic breaks down.<\/p>\n

Short-Term Value, Long-Term Impact<\/h2>\n

Consider the case of a cordless drill.<\/p>\n